In-class activity for Wednesday’s class



UMass social media study

Thanks Daniel for originally posting this over on your blog! A great find that I wanted to reblog for the entire class.

Social Media Outposts

Image by the tartanpodcast via Flickr

UMass social media study highlights shift in how companies converse with consumers

According to the study, trends point to “incorporation of new platforms and tools including Facebook, LinkedIn, Twitter, YouTube, texting, downloadable mobile apps and Foursquare,” with a reduction in blogs, message boards, podcasting and a complete dismissal of MySpace.

After reading the article, feel free to share your thoughts in the comments here (or over on Daniel’s blog). In particular, about the decline in blogging…

A vision of students today…

Related to our conversation today about social media and computer-mediated communication (CMC) is the way in which technology affects all of you as students. Your choices in technology (particularly CMC) affect you deeply on an individual level, but these same choices also empower you to shape your education experience and that of your peers. You have before you a historically unprecedented ability to consume and produce knowledge — and change the world, even if it’s just through your individual or group blogs.

Read more of this post

Assignment 2: Communications

In this assignment, your group will construct a basic social media policy.


Each member may earn up to 100 points for this Assignment 2. There must be evidence on your group blog that everyone contributed equitably; you may of course divide up the work according to each other’s strengths and interests. For example, if a couple of you want to conduct the interviews, someone else can summarize the interview themes, while others can get working on the drafting the policy outline. However, this should be an interesting assignment for you that has meaning beyond just a grade.

Why is this important?

To construct your own basic policy, you need to know what’s already out there. For example, here is a link to ODU’s Use Of Electronic Communications And Social Media (PDF) for all employees. What about for students? What about other organizations? Apple? Walmart? McDonald’s? The US military?

Read more of this post