Re-Vinyl Demo Day Pitch

Our demo day pitch for the DreamIt/Startl Summer NYC 2011 Incubator. Watch how music will be transformed from an industry into an ecosystem with a mobile platform that empowers musicians to distribute and promote their music all from a one stop shop on you tablets and phones. DOLLA DOLLA BILLS Y’ALL

Group Problem Statement Focus Checkpoint

By this Wednesday 2.15, each group must have posted on their group blog their Group Problem Focus.

What is this? 

The Group Problem Focus is a short statement of exactly the problem that your group agrees it will address.

Your Group Problem Focus is a declarative statement and could begin as follows (but don’t feel limited by this wording)

The problem is that…

This is still in the Analysis phase of the ADDIE Process (refer to this post as a reminder and link to Lecture 1a: More on Problem Solving and Design slides (ODU Google login req’d for examples and more information).

Analyze: Analyze the problem by identifying, researching, and clarifying the exact nature of the problem.

Think of this Group Problem Focus statement as the culmination of your group conversation to this point: Each of you initially proposed a problem idea and then as a group you wrote a tentative statement of your problem. Next, you each went out and found more research about this tentative problem. You all discussed what you found and asked yourself some tough questions: Do we really understand and agree on our problem? Is the tentative problem we wrote the actual problem or is it a symptom / effect of something deeper? Think of how a medical doctor or psychologist keeps asking questions and probing until she/he has identified the true, root problem. This is what you’re doing now.

You want your Group Problem Focus to be concise — there should be no vagueness or confusion in exactly what you’re tackling. Keep your focus extremely limited and defined.

Again, see the Lecture 1a: More on Problem Solving and Design (ODU Google login req’d) for problem statement examples and how to work through refining your statement. 

Also, check out this tutorial on developing your final Group Problem Focus statement: Writing a Problem Statement

Demo Day Pitches

So, what might your final group project pitches look like? How do we introduce our problem? How are we making meaning? We’ll talk about all of these in greater detail as we go along this semester. Your pitch for this class doesn’t have to have the extreme level of financial details shown in the videos; instead, I want you to focus on effectively explaining your problem and solution, and then how you’ll make things happen.

Take some inspiration from the pitches presented in the video below. You can see and hear how quickly and clearly the presenters deliver the problem and what they’re going to do about it.

Re-vinyl: “A mobile application that connects commerce and creation while making digital music an art of promotion.”

You’ll also recognize in this pitch that they are making meaning by preventing the end of something good.


Here is another one for OnSwipe: “Insanely Easy Tablet Publishing”


And another for BuildingLayer: “Making Lost Obsolete”