UMass social media study

Thanks Daniel for originally posting this over on your blog! A great find that I wanted to reblog for the entire class.

Social Media Outposts

Image by the tartanpodcast via Flickr

UMass social media study highlights shift in how companies converse with consumers

According to the study, trends point to “incorporation of new platforms and tools including Facebook, LinkedIn, Twitter, YouTube, texting, downloadable mobile apps and Foursquare,” with a reduction in blogs, message boards, podcasting and a complete dismissal of MySpace.

After reading the article, feel free to share your thoughts in the comments here (or over on Daniel’s blog). In particular, about the decline in blogging…


Lecture Materials for Friday Jan 20

As stated in the schedule, please make sure that you view all of the following short videos BEFORE class on Friday. I will have a few discussion prompts for you to respond to during class.

View Tim Brown on Change by Design (2:30) video (below)

view How to Avoid Useless Innovation and Solve Human Problems (02:19) video (new window)

view Driving Effective Social Innovation –  Tapping the Cognitive Surplus (03:24) (new window)

Also, remember your abstracts this weekend (view guidelines):

Abstract 1:  Select one article from the list of additional readings at the end of chapters 11, 12, or 13 and publish the abstract as a new blog post (include tag stem110t) by 1.22.