Sir Jonathan Ive talks about design and creativity

Sir Jonathan Ive talks about design and creativity

From the article: 

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but then the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

See also: 7 Lessons That Startups Can Learn From Apple Design Guru Jonathan Ive

Sir Jonathan Ive talks about design and creativity

Sir Jonathan Ive talks about design and creativity

From the article: 

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but then the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

Sir Jonathan Ive talks about design and creativity

English: Taken at the London premiere of Gary ...

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Sir Jonathan Ive talks about design and creativity

From the article:

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but then the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

See also: 7 Lessons That Startups Can Learn From Apple Design Guru Jonathan Ive

“Objectified” – Jonathan Ive talks about Mac design & Unibody MacBook manufacture