The of course principle of design

Most companies (including web startups), he said, are looking to “wow” with their products, when in reality what they should be looking for is an “‘of course’ reaction from their users.”

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What do you think about this principle? How does it affect your idea for your project?


UMass social media study

Thanks Daniel for originally posting this over on your blog! A great find that I wanted to reblog for the entire class.

Social Media Outposts

Image by the tartanpodcast via Flickr

UMass social media study highlights shift in how companies converse with consumers

According to the study, trends point to “incorporation of new platforms and tools including Facebook, LinkedIn, Twitter, YouTube, texting, downloadable mobile apps and Foursquare,” with a reduction in blogs, message boards, podcasting and a complete dismissal of MySpace.

After reading the article, feel free to share your thoughts in the comments here (or over on Daniel’s blog). In particular, about the decline in blogging…

A vision of students today…

Related to our conversation today about social media and computer-mediated communication (CMC) is the way in which technology affects all of you as students. Your choices in technology (particularly CMC) affect you deeply on an individual level, but these same choices also empower you to shape your education experience and that of your peers. You have before you a historically unprecedented ability to consume and produce knowledge — and change the world, even if it’s just through your individual or group blogs.

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Human language as form of technology?

I wanted to follow-up on a very important question asked by (if I recall correctly) Taylor and Dillon in the afternoon class for which there was not enough time to discuss, but that still demands some additional conversation here on our course blog. Here, I offer a better articulated response than the one I gave in class, along with some helpful reading.

Your thoughts are welcome in the comments.

In class, the question was asked

Does human language constitute a form of technology?

Let’s start by revisiting our definition of technology from Lecture 1:

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