UMass social media study

Thanks Daniel for originally posting this over on your blog! A great find that I wanted to reblog for the entire class.

Social Media Outposts

Image by the tartanpodcast via Flickr

UMass social media study highlights shift in how companies converse with consumers

According to the study, trends point to “incorporation of new platforms and tools including Facebook, LinkedIn, Twitter, YouTube, texting, downloadable mobile apps and Foursquare,” with a reduction in blogs, message boards, podcasting and a complete dismissal of MySpace.

After reading the article, feel free to share your thoughts in the comments here (or over on Daniel’s blog). In particular, about the decline in blogging…


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